Nirlep Appliances Private Limited established in 1968, marked the launch of Non-Stick technology in the history of Indian kitchens. Today, with many years of experience and production of more than 12 million pans, is a synonymous brand and the most preferred name for non-stick cookware in Indian as well as global markets.
Nirlep signifies non-stick in Sanskrit and its strength lies in deep understanding of diverse Indian cooking habits, intrinsic value of being user friendly and its devotion towards revolutionizing kitchens with quality and innovative products. Being first itself is Nirlep’s second nature and has many distinctions to its credit when it comes to being the technological guru for non stick cookware in India:
1st company to produce non stick cookware in India
1st and the only Indian company to export non-stick technology.
1st to develop state of art nonstick coating with in-house expertise
1st to export professional non-stick pans to discerning European markets
Nirlep’s non-stick represents India’s modern and future cookware and has witnessed notable developments over the last year. To name a few, Nirlep completely revamped its brand identity, giving it a young and fresh look making it lively with today’s generation. 12th December 2010 marked the inauguration of a fully automatic ultramodern manufacturing unit to meet the ever increasing needs of non-stick products. And now, probably is the only company, to produce induction compatible cookware in India.
With international certifications of ISO 9001:2008, domestic ISI and many other multinational customer certifications, Nirlep promises quality so strong that it outlasts competition. Besides, innovative marketing strategies, creative advertising and sales promotion activities, effective market segmentation and a strong country wide distribution is what makes Nirlep the leader for non-stick products. All marketing activities are well supported through a strong manufacturing foothold with R & D labs, quality control facilities and reverse integration processes thereby ensuring assured supply of aluminum, injection molded Bakelite handles and paints / coatings.
All Nirlep products conform to European and International standards for cookware and are widely distributed across the country through more than 100 area distributors and 12000 cookware retailers. With a comprehensive kitchen solutions range to choose from non stick, pressure cookers, gas stoves, induction cook tops at convenient price points of Rs. 180 up to 7645; Nirlep products are most preferred by India’s modern retailers. Also, thanks to a strong e-commerce presence and dedicated institutional sales team that Nirlep products have gained significant popularity amongst Corporate Gifting sector and makes them the preferred choice of gift.
Nirlep pioneering capabilities are not just limited to domestic market, but a substantial proportion of sales are also linked with exports to developed international markets in Asia, Europe and Africa. Besides the company is a nominated vendor for world largest home supplier- IKEA.
Nirlep believes in three basic tenets – Integrity in Business, Quality and Fair price and over the years, Nirlep has consistently evolved as a brand that anticipates consumers’ future needs and creates products that add unprecedented value to the present.